German Court Orders Amazon to Stop ‘Typo-Targeting’ Ads for Birkenstocks

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  1. German Court Orders Amazon to Stop ‘Typo-Targeting’ Ads for Birkenstocks  Fortune
  2. Birkenstock vs. Amazon feud extends to search typos  Engadget
  3. Amazon ordered not to pull in customers who can’t spell `Birkenstock’  Reuters
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Amazon is no longer permitted to lure in customers who think famous shoe and sandal manufacturer Birkenstock is spelled "Brikenstock," "Birkenstok," "Bierkenstock," or the like in Germany following a court ruling, Reuters reported this week..A German court has ordered Amazon to stop using so called "typo targeting" to serve ads to shoppers who enter misspellings of "Birkenstock" on Google. The case was brought by the sandal maker in connection with an ongoing dispute over counterfeit products sold by Amazon, but it could have broader .A German court has barred Amazon from drawing in online shoppers who misspell iconic German sandal maker Birkenstock in their Google searches, Reuters reports. Amazon reportedly won business for Germany has ordered Amazon to stop taking advantage of people who can t spell "Birkenstock" .A court in Germany has told Amazon.com that it can no longer use search terms to lure in customers who misspell "Birkenstock," according to Reuters. The German sandal maker filed an injunction, complaining that the online retailer had been using variations on its brand name, such as "Brikenstock", .







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