The payTV broadcasters Sky and BT Sport have retained their hold on live televised Premier League football, paying .bn to the clubs for the rights to the five main packages of matches from . Two minor packages of rights remain to be sold, a new experiment by the Premier League to allow .Days ago Business Today sign up for a morning shot of financial news. . For BT, the result of the auction, which has seen it pay less for less, marks the end of its aspirations to usurp Sky as a sports rights owner. BT entered sports as a strategy to build an attractive TV service to stop Sky stealing its hugely . True, this .bn to football clubs, on which Sky and BT Sport will aim to make profits by charging supporters subscriptions, is approximately m less than the record .bn And unlike many news organisations, we haven t put up a paywall we want to keep our journalism as open as we can..Sky and BT pay less in new .bn Premier League football deal. On average the deal means less money per game, while two broadcast packages covering games a season are still up for grabs. , UK, Wednesday February . Tottenham Hotspur s Belgian defender Jan Vertonghen L vies with .
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