The Long Tail

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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” mainstream products and markets at the head of the demand curve and toward a huge number of niches in the tail..In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc..Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long .For a recent speech to a travel company, we pulled together some data on the changing shape of travel due to low cost carriers, online travel information and social media driven word of mouth taking tourists beyond the usual top destinations. As in any industry that democratizes, you should see more diversity and the .

  • Long Tail Wikipedia

    The long tail is the name for a long known feature of some statistical distributions such as Zipf, power laws, Pareto distributions and general L vy distributions ..

  • The Long Tail

    A team at Wharton did some Long Tailysis on the Netflix ratings data the company released for its Netflix Prize. Although I don’t agree with many of the .

  • About Me

    I’m Chris Anderson, editor in chief of Wired Magazine. I wrote The Long Tail, which first appeared in Wired in October and then became a book, published by .

  • Long Tail Investopedia Com

    In business, long tail is a phrase coined by Chris Anderson, in . Anderson argued that products that are in low demand or have low sales volume can collectively .