The Long Tail

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The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” mainstream products and markets at the head of the demand curve and toward a huge number of niches in the tail..The Long Tail Why the Future of Business is Selling Less of More Paperback . The New York Times bestseller that introduced the business world to a future that s already here now in paperback with a new chapter about Long Tail Marketing and a new epilogue..In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc..Chris is expanding this article into a book, due out in May . Follow his continuing coverage of the subject on The Long Tail blog. In , a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near in the Peruvian Andes. It got good reviews .

  • The Long Tail Why The Future Of Business Is Selling Less

    The Long Tail Why the Future of Business is Selling Less of More [Chris Anderson] on Amazon.com. *FREE* shipping on qualifying offers. The New York Times .

  • The Long Tail Wired

    Long Tail business can treat consumers as individuals, offering mass customization as an alternative to mass market fare. The advantages are spread widely. For the entertainment industry itself, recommendations are a remarkably efficient form of marketing, allowing smaller films and less mainstream music to find an au.nce..

  • Long Tail Wikipedia

    Long tail. In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the “head” or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc..

  • About Me

    The Long Tail, in a nutshell. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” mainstream products and markets at the head of the demand curve and toward a huge number of niches in the tail..